Search Engines
Use Your Keywords For Top Ten Success
The key to the success of your online business - or any other business for that matter - is to attract targeted traffic to your business, ie in the case of an online business your web site.
Top 10 Search Engine Positioning Mistakes
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
The Tools of the Trade
Perhaps I should have named this article "The Tool of the Trade". This is because there is one and only tool that you will need when you are trying to improve the ranking of your web site in the search engines. It's called WebPosition Gold - an award winning software that almost every search engine ranking expert uses.
The Importance of Having Your Own Domain Name
A question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some of the free web hosting services, the only company who benefits is the web hosting company. The last person who benefits is you. There are a number of reasons why having your own domain name is a must:
Submitting your site to Yahoo!
Getting your site an optimum listing in Yahoo! is perhaps the most important step in effective web site promotion. An optimum listing in Yahoo! can bring in more traffic to your site than all the search engines combined. In addition to this, getting listed in Yahoo! will also help you improve the link popularity of your site which helps in improving the ranking of your site in the search engines. In this article, we focus on how you can get your site an optimum listing in Yahoo!
Search engine positioning
High search engine positioning brings traffic. That's good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine. Read this before making a registration to any engine. Do website submission afterwards.
Page Cloaking - To Cloak or Not to Cloak
Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking
New Search Engine Ranking System...
Over the last month some major changes have been taking place in regard to how a web site is ranked in the Search Engines. There is a new ranking system that is now being used by Alta Vista, Excite, Google, Lycos and the search portion of Yahoo. This new system will track and rank sites according to the number of links pointing to a particular web site. Not only is the number of links considered, but the quality of links is considered as well.
Improving the Link Popularity of Your Site
Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.
How to Choose Domain Names
The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of business because of this. Why? Simply because, unless you have a domain name, your customers will simply not feel comfortable buying from you. In order to sell on the web, you need to build up your credibility. Having your own domain name is the first step in that process.
Frames and Search Engines
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
Creating Keyword Rich Pages
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.
Creating a robots.txt File
Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create different pages for different search engines, if you do decide to create such pages, there is one issue that you need to be aware of.
Choosing the Correct Keywords for a Site
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
Submitting your site to the Open Directory (DMOZ)
Getting your site an optimum listing in the Open Directory (http://www.dmoz.org/) is vitally important as far as search engine positioning is concerned. AOL, Netscape & Lycos all take their results from the Open Directory. Google gives a lot of importance to sites being listed in the Open Directory. In addition to this, getting registered by the Open Directory will also help you improve the link popularity of your site.
A Word of Caution
Search engine placement is by far the best way to generate traffic to your web site. A top rank in just one of the major search engines for one keyword can bring in thousands of new visitors to your site. The best thing about these visitors is that all of them are potential customers for you, since they have searched for the products and services that you sell. However, before you embark on optimizing your site for the search engines, I would like to put in a word of caution.
A Few Good Search Engine Tricks
Gaining top search positions for your chosen search words and phrases has become more and more competitive, as search engine optimization firms use new, more effective techniques to place their large clients.