Ezine Writing
Has Your Ezine Passed Its Sell-by Date?
DON'T SELL OUT! So many ezines are basically just one big "buy me" ad - content and care over presentation a mere afterthought. You probably know the type I mean. And, if you've any sense, you'll stick these "sales brochures" right where they belong - in the recycle bin.
If you have a website, you definitely need an ezine, or at the bare minimum a "keep me updated" list. And your ezine needs to focus on one main theme - your reason for publishing.